During my time at the Indiana Department of Revenue, the agency was increasing it's efforts to better serve and engage the public. It follows that we were significantly increasing the agency's social media profile. This poster was created to highlight the company atmosphere and encourage social media engagement.
I wanted to create a sense of movement in my design, hence the diagonal and the lines that fade off in one direction or the other. Pictures from various agency events and activities were used to show the Department of Revenue as a great place to work. The goal was to put faces to a government agency typically characterized as faceless, analytical, and stoic. These posters were hung up in various sizes across the agency. Thus it served the dual purpose of improving the impression of the agency both within the agency and with the general public.
