"Pappy's Summer Hours 2012"

Purdue Memorial Union Hours

Dimensions: 11 inches x 17 inches; 8.5 inches x 10 inches; 10 inches x 8.5; 4 inches x 6 inches

One job that frequently passed my desk at the Purdue Memorial Union was to design posters that displayed the hours different establishments were open at the Union. There were so many establishments and every semester, every university holiday, every occasion where the hours might change, we had to give them a new poster.

In the past when I and others have designed posters we've been very literal to connect the feel of the poster to the time of year the poster was to be displayed. I tried to be a little more subtle in this particular poster as it communicates this since of warmth and almost idyllic summer-time ambiance. I aged the photo by over saturating the color and giving it texture. It's a little lost in this view but it was given a slight pink-ish hue to match the circle in the center and again give it this feel that the photo has aged. Finally, I gave the font a modern treatment to contrast with this and give it an overall clean look.