"Southwest Chicken Wrap Advertisement"

Promotional Poster

Dimensions: 11 inches x 17 inches; 8.5 inches x 10 inches

Most of the clients for the Purdue Memorial Union's Marketing Department are the restaurants housed in the building's basement. Each restaurant serves different types of food and thus, each has its own unique personality. This promotion was for a restaurant called the Oasis. It primarily serves wraps and has a very bright, colorful ambiance.

I tried to use very fiery colors on this poster to reflect both the restaurant and the wrap itself. I took the picture myself and pulled the colors directly from the image if memory serves. I even edited the photo to bring out more of the reds and make it seem hotter than it originally seemed. I tilted everything to lend a sense of excitement to the design and used concentric circles to further add to the youthful feeling of the piece.