"Advil Liqui-Gels"

Packaging Design

Dimensions: 54 inches x 17 inches

I created an add campaign centered around the new packaging design and it's many benefits. As most accessible benefit was it's quick, easy access allowing users to take it on the go with no difficulty, I felt the best way to advertise was to place ads where people are on the go. So I made ads for taxi cars, subway cars, buses, and airports.

I wanted the design to be simple as it would reflect the concept. My plan was to re-create each mode of transportation in such a shape as to suggest an Advil capsule. When viewing them altogether they seem rather consistent but of course each had to be made a different size to accommodate the types of advertisements one sees around each mode of transportation.